different marketing techniques and strategies to make their business visible to the public and maximise revenue. Thanks to the wide network of new technology tools, hotels must learn how to adapt to the latest strategies in order not to fall behind competitors. The hotel industry knows how to keep up with the growing demands of customers by adapting their services to the customers’ preferences. This is the only way they can attract more clients. In the article ‘Hotel marketing strategies’ you can gain an insight into the most essential strategies to deploy your online marketing.