Scholarly peer -review public relation journal is that this article reports on a nine-year longitudinal analysis learning however social and alternative rising media technologies area unit conveyance dramatic changes to however promotional material is practiced. the most important finding within the 2014 study involves Twitter narrowly exchange Facebook for the primary time because the most often accessed new medium for promotional material activities. LinkedIn and You Tube were consequent most often used sites. For the third year in an exceedingly row, this analysis found the influence of ancient thought print media continued to weaken. Results additionally found significantly additional support for the suggestions that blogs, social and alternative rising media area unit enhancing promotional material apply which social and alternative rising media still influence ancient thought media. Findings show those that apply promotional material still agree powerfully that social and alternative rising media area unit ever-changing the approach promotional material is practiced.