Slogans are wont to convey a message about the merchandise, service or cause that it's representing. It can have a musical tone thereto or written as a song. Slogans are often wont to capture the eye of the audience it's trying to succeed in. If the slogan is employed for commercial purposes, often it's written to be memorable/catchy so as for a consumer to associate the slogan with the merchandise it's representing. A slogan is a component of the assembly aspect that helps create a picture for the merchandise, service or cause it's representing. A slogan is often a couple of simple words want to form a phrase which will be utilized in a repetitive manner. In commercial advertising, corporations will use a slogan as a part of promotional activity. Slogans can become a worldwide way of identifying good or service, for instance Nike's slogan 'Just Do It' helped establish Nike as an identifiable brand worldwide. Slogans should catch the audience's attention and influence the consumer's thoughts on what to get. The slogan is employed by companies to affect the way consumers view their product compared to others. Slogans can also provide information about the product, service or because it is advertising. The language utilized in the slogans is important to the message it wants to convey. Current words used can trigger different emotions that buyers will associate that product with. The use of excellent adjectives makes for an efficient slogan; when adjectives are paired with describing nouns, they assist bring the meaning of the message out through the words.