Public affairs work combines government relations, media communications, issue management, corporate and social responsibility, information dissemination and strategic communications advice. Practitioners aim to influence public policy, build and maintain a strong reputation and find common ground with stakeholders. Public affairs is a term used to describe an organisation’s relationship with stakeholders. These are individuals or groups with an interest in the organisation's affairs, such as politicians (MPs, MSPs, AMs, MLAs, MEPs), civil servants, customers and local communities, clients, shareholders, trade associations, think tanks, business groups, charities, unions and the media