Organizational management uses = plan generation and innovation are two reticulated factors at the structure environments. Innovation starts with ideas and thus is thought to be a very important variable of the innovation capability of the organizations. The method people and organizations collect, disperse, exchange, and use data influences plan generation. to boot, management of the flow of technological info ends up in generating ideas effectively as a very important a part of AN organization's innovation capability. Middle managers play a very important role in informally encouraging staff to pioneer and take risks. These middle managers offer political and structure support for skunk work activities that lead to innovative ventures. Middle managers will try this by providing rewards (mostly intrinsic) that enable staff to experiment with, and explore the practicability of, innovative ideas. Innovation involves the transformation and exploitation of existing data. It needs staff to share info and data.