This study investigates the utilization of data technology to manage innovation. it's supported a case study on the adoption of an innovation application, which provides an interface between R&D, marketing and administration functions of innovation development. Drawing on qualitative evidence including attention group and 16 in-depth interviews, this study contributes by integrating technology acceptance constructs to innovation process performance and marketing literature, also as by investigating technology acceptance in an innovation context. Implications are discussed for organizations engaged with R&D or innovation process management and suggestions for research directions are offered. The exploration of the chemical diversity of extracts from various biological sources has led to major drug discoveries.