The global advertising is the software of advertising standards to meet the varied want and desires of various humans living across the countrywide borders.in reality, the global advertising is to undertake the advertising and marketing sports in more than one kingdom. it's miles often referred to as as global advertising, i.e. designing the advertising and marketing mix (viz. Product, fee, place, advertising) international and customizing it consistent with the options of various kingdom people.the foremost decision that any organisation has to make is whether or not to head global or not, the enterprise might not want to globalize because of its big marketplace percentage inside the domestic marketplace and do now not need to examine the new laws and rules of the international marketplace.the very best manner to go into the market is thru exports that can be indirect or direct. In oblique Exports, the buying and selling companies are involved that helps the buying and selling of products and offerings abroad, at the behalf of the groups.nowadays, businesses want now not go to the international exchange indicates to reveal their merchandise, they could thoroughly create the awareness some of the clients international thru an digital media i.e. internet.thru the employer website, clients can read the certain records, typically written in extraordinary languages, approximately the product and can order online. one of the ways to globalize is thru licensing, wherein the domestic corporation troubles the license to the overseas corporation to use the producing manner trademark, patent, name of the domestic corporation while facilitating the income. In licensing, the home organisation has a less manipulate over the licensee.but, within the case of franchising, the home organization enjoys the higher manipulate as it lets in the franchise to characteristic on its behalf, and consistent with the phrases and situations of the home employer. MC Donalds, Dominos are the examples of franchising.