Corporate communication encompasses methods and processes in promoting a company’s credentials, its positioning pitch and its acceptability in the marketplace. It involves a series of planned, interconnected activities and programs to communicate and engage with internal employees and externally with partners, customers and other stakeholders. Corporate communication helps highlight a company’s annual earnings and achievements, its roster of products and services and its philanthropy and community outreach efforts. The intent at all times is to project a unified message and a consistent corporate identity.
Corporate communication is generally acknowledged as the best possible method of building long-term corporate identity. A well-articulated and consistent corporate communication strategy, along with larger advertising and PR campaigns, reinforces a positive image about your company. This practice has helped businesses, corporations and even startups to develop and sustain unique corporate brand identities. Strategic, timely and well-orchestrated corporate communication initiatives have helped companies to limit negative fallouts of market missteps, crisis scenarios or unseemly or controversial utterances by key business executives.