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Yolanda Jordaan

Head of Department
Department of Marketing Management
University of Pretoria
South Africa

Professor Business and Management
Biography

She has done DCom & MCom in Marketing Management & currently serves as Head of Department of Marketing Management in UP, SA. She has been the Representative for the services SETA at the European Marketing Confederation’s Academic Group since 2012.

Research Intrest

Her research interest is in Direct Marketing, Services Marketing and Information privacy.

List of Publications
Jordaan Y, Du Plessis GM. Motivators to visit the National Zoological Gardens of South Africa.
Jordaan Y, Van Heerden G, Jordaan AC. A second-best solution to higher education challenges. South African Journal of Higher Education. 2014 Jan 1;28(4):1269-82.
Humbani M, Kotzé T, Jordaan Y. Predictors of consumer attitudes towards SMS advertising. Management Dynamics: Journal of the Southern African Institute for Management Scientists. 2015 Jun 1;24(2):2-19.
Jordaan Y. Public awareness and concerns relating to the Protection of Personal Information Act. African Journal of Public Affairs. 2015:1.

Global Scientific Words in Business and Management

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