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Yan Zhang

Associate Professor
Marketing
National University of Singapore
Singapore

Professor Business and Management
Biography

Ph.D, Managerial and Organizational Behavior, University of Chicago, Booth School of Business, 2009, MBA, University of Chicago, Booth School of Business, 2009, M.S., Marketing, Shanghai International Studies University, China, 2002, B.A., Management, Shanghai Jiao Tong University, China, 1999

Research Intrest

Consumer Judgment And Behavior, Prosocial Behavior, Consumer Intuitive Beliefs

List of Publications
Embodied Motivation: Using a Goal Systems Framework to Understand the Preference for Social and Physical Warmth, with Jane Risen (2014), Journal of Personality and Social Psychology, Vol. 107, no. 6, 965-977
Wanting Ever More: Acquisition Procedure Motivates Continued Reward Acquisition, with Gao L (2016), Journal of Consumer Research, 43(2), 230-245

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