Teck-Hua HO

Professor
Economics, Marketing, Analytics & Operations
National University of Singapore
Singapore

Biography

M.A. (Honorary), University of Pennsylvania, 1999, Ph.D., Decision Sciences, University of Pennsylvania, 1993, M.A., Decision Sciences, University of Pennsylvania, 1991, M. Sc., Computer and Information Sciences, National University of Singapore, 1989, B. Eng., Electrical Engineering, 1st Class Honors, National University of Singapore, 1985

Research Intrest

Behavioural And Experimental Economics, Interfaces Between Marketing And Operations, Quantitative Marketing (pricing Strategy And Customer Value Management)

List of Publications
Yellow taxis have fewer accidents than blue taxis because yellow is more visible than blue, with Chong, Juin Kuan and Xia X (2017), Proceedings of the National Academy of Sciences of the United States of America, 114(12), 3074-3078

Global Scientific Words in Business and Management