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Tania Maree

Senior Lecturer
Department of Marketing Management
University of Pretoria
South Africa

Professor Business and Management
Biography

She has done Mcom in Business management and Dcom in amrketing management. She now is a part of University of pretoria as a senior lecturer.

Research Intrest

Her research focus is on Marketing communication media, Social media and networks.

List of Publications
Maree T. Through the looking-glass: Exploring the wonderland of ‘other’female portrayals in advertising. Communicatio. 2014 Apr 3;40(2):113-36.
Le Roux I, Maree T. Motivation, engagement, attitudes and buying intent of female Facebook users. Acta Commercii. 2016;16(1):1-1.
Merwe K, Maree T. The behavioural intentions of specialty coffee consumers in South Africa. International Journal of Consumer Studies. 2016 Jul 1;40(4):501-8.
Maree T, Jordaan Y. Rainbow nation, rainbow advertising? Racial diversity of female portrayals in South African television commercials. Gender & Behaviour. 2016 Jun 1;14(1):6814.

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