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Tan Soo Jiuan

Assoc Professor
Marketing
National University of Singapore
Singapore

Professor Business and Management
Biography

PhD, Washington University in St. Louis, 1993, MSc, Washington University in St. Louis, 1991, BBA (Hons), National University of Singapore, 1980

Research Intrest

Consumer Values And Lifestyles, Game Theoretic Applications In Marketing, Global Product Management, International Market Entry Strategies, Marketing Strategies For Smes And Entrepreneurial Firms, Outsourcing, Parallel Importing

List of Publications
Addressing Criticisms of Global Religion Research: An Consumption-Based Exploration of Status and Materialism, Sustainability, and Volunteering Behavior, with Minton Elizabeth, Kahle Lynn and Tambyah, Siok Kuan (2016), Journal for the Scientific Study of Religion, 55(2), 365-383
Shifting Values and Life Satisfaction: A Sequential Cross-sectional Study of the Influence of Values on Subjective Wellbeing in Singapore, with Tambyah, Siok Kuan (2016), Social Indicators Research, 127(3), 1391-1416

Global Scientific Words in Business and Management

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