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Tambyah Siok Kuan

Assoc Professor
Marketing
National University of Singapore
Singapore

Professor Business and Management
Biography

PhD, University of Wisconsin, Madison, 1999, BBA (Hons), National University of Singapore, 1988

Research Intrest

Consumer Culture Theory, Happiness And Wellbeing Research, Consumer Values And Lifestyles, Consumption And Identity: Ethnicity And Gender, Globalization And Consumption, Luxury Consumption, Qualitative Research Methods

List of Publications
The Role of Metaperception on the Effectiveness of Referral Reward Programs, with Wirtz Jochen, Chiara Orsingher and Patricia Chew (2013), Journal of Service Research, Vol. 16, no.1, 82-98, DOI: 10.1177/1094670512462138
Addressing Criticisms of Global Religion Research: An Consumption-Based Exploration of Status and Materialism, Sustainability, and Volunteering Behavior, with Minton Elizabeth, Kahle Lynn and Tan, Soo Jiuan (2016), Journal for the Scientific Study of Religion, 55(2), 365-383
Shifting Values and Life Satisfaction: A Sequential Cross-sectional Study of the Influence of Values on Subjective Wellbeing in Singapore, with Tan, Soo Jiuan (2016), Social Indicators Research, 127(3), 1391-1416

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