- Profile
- Personal Information
- Publications
Experts in Business and Management
Gerhard J. Barone Dr. Hanumant Yadav Jack Jonck DOÄžANAY, Mehmet Mete Bernardo Balboni G. Eddy Birrer Cem Behar Bin Ke Cengiz Kallek Michael Frese Engin Akarli Andrew M. Brajcich Robert Lee Ensar Gul Irene Elisabeth De Pater RUOLIAN FANG REMUS ILIES Geraldo Cerqueiro Timothy G. Coville Ghee Soon Lim View MoreSubin Im
Major Marketing
Lappeenranta University of Technology
Finland
Subin Im is an Associate Professor of Marketing at Yonsei University. He has previously worked at San Francisco State University and the University of Washington Tacoma. His primary scholarly interests include the organizational aspects of innovation, creativity and innovation, new product development for marketing strategy, the consumer side of the innovation adoption process, and research methodology using multivariate statistical techniques including a structural equation model.
New product and innovation strategy in high technology, global, and multi-cultural environments, New product development and management in high-technology environments, Innovation strategy in global, multi-cultural markets, Organizational aspects of innovation, Knowledge Management and Organizational learning, Cross-functional teams consisted of marketing, channel and design partners, and engineers, Design marketing and integration between design and marketing.