"Start of the professional life Dual: commercial apprenticeship in the international Rhineland Palatinate wine business (Pieroth). After positions in Frankfurt Insurance (FM Insurance Company Ltd.,) and Banking (First National Bank of Chicago) followed Several years working in the USA (BfG Bank, New York) and Another year in Japan (Carl Duisberg Gesellschaft e.V. and Wirtschaftsberatung-Hessen, Tokyo). Study of economics (Dipl.-Betriebswirtschaft / Kommunikationspsychologie und Dipl. Sozialökonomie) in Hamburg and the USA Promotion rer. pole. At the Leuphana University in Lüneburg in strategic tourism management. After several years of management experience in the international advertising, marketing business (Berendsohn AG, Hamburg) the change to consulting, training and coaching (WWW.TC-Baumgaertner.de) followed. Since 2008 in the national and international tourism teaching in Germany (IBA-Hamburg / HWTK- Berlin, EBC / ISM-Hamburg), in Vietnam (Asian Institute of Technology in Ho Chi Minh City) and for United Kingdom (London Metropolitan University ). Active member of scientific, scientific and practical tourist associations. 2015 Reputation to the HWR Berlin, FB 2 Dual studies as a professor of tourism management theory, marketing and ABWL. "

Tourism Marketing