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Gerhard J. Barone Dr. Hanumant Yadav Jack Jonck DOÄžANAY, Mehmet Mete Bernardo Balboni G. Eddy Birrer Cem Behar Bin Ke Cengiz Kallek Michael Frese Engin Akarli Andrew M. Brajcich Robert Lee Ensar Gul Irene Elisabeth De Pater RUOLIAN FANG REMUS ILIES Geraldo Cerqueiro Timothy G. Coville Ghee Soon Lim View MorePrem Shamdasani
Associate Professor
Marketing
National University of Singapore
Singapore
Prem Shamdasani is Associate Professor of Marketing; Academic Director, NUS Asia-Pacific Executive MBA Programs; Co-Director, Stanford-NUS International Management Program; Director, NUS Advanced Management Program, NUS Strategic Marketing Management Program and NYU-NUS Doing Business in Asia Program at the NUS Business School, National University of Singapore. He was the former Vice-Dean, Associate Dean and Academic Director, Master of Science (Marketing). He holds a BBA degree with first class honors from the National University of Singapore, and received his PhD in Marketing from the University of Southern California, Los Angeles. His research and teaching interests include Brand Management, New Product Marketing, Retail Strategy, Relationship Marketing, and CrossCultural Consumer Behavior. He has taught internationally and received numerous awards and commendations for teaching excellence and is a member of the NUS Teaching Hall of Fame.
Asian Marketing Practices And Perspectives, Brand Management, Cross-cultural Buying Behaviour, Retail Strategy