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Otubanjo Tayo

Faculty
Dept of sales and Marketing
Lago Business School- Pan Atlantic University
Nigeria

Professor Business and Management
Biography

Dr. Tayo Otubanjo is a senior lecturer at Lagos Business School. He facilitates full-time and executive MBA modules in marketing management. He is a Visiting Research Fellow at Warwick Business School, University of Warwick (UK) and a Visiting Scholar at Spears School of Business, Oklahoma State University (USA).      

Research Intrest

corporate branding, corporate identity, corporate reputation, corporate image, corporate communications, and corporate public relations. 

List of Publications
Amujo OC, Otubanjo BO (2012) Leveraging On The Rebranding of a Negatively Viewed Nation Brand to Stimulate Tourism. Tourist Stud 12:87–105.

Global Scientific Words in Business and Management

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