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MILENA NIKOLOVA

Business
American University in Bulgaria
Bulgaria

Professor Business and Management
Biography

PhD, The George Washington University (GW) School of Business (2009)  Marketing/ Consumer Behavior (Supporting field: Sustainable Tourism) MS, Sofia University (2002) Psychology (Concentration: Social and Organizational Psychology) BS, Sofia University (2000) PhD, The George Washington University (GW) School of Business (2009)  Marketing/ Consumer Behavior (Supporting field: Sustainable Tourism) MS, Sofia University (2002) Psychology (Concentration: Social and Organizational Psychology) BS, Sofia University (2000)

Research Intrest

Behavioral economics; behavioral approaches to effective marketing; behavioral economics and sustainability Experiential consumption; retrospective evaluation of experiences; experience-based marketing and branding for travel destinations

Global Scientific Words in Business and Management

Experts in Bulgaria
Galeri Raikova-Petrova Ivan Slavov Botev Wessel Naidenow Yanka Vidinova Vassil G. Golemansky Boyko B. Georgiev Apostolos Apostolou P Michailova Iva Apostolova Svetlana Bancheva Strahil Berkov Ivan Stoyanov Stoytchev Vulko Biserkov Prof. D.Sc.(Econ.) Kiril Asenov Todorov Snezhana Grozeva Dr. Victor Ivanov Yotzov Cvetomir Denchev Roumen Kalchev Roumiana Metcheva Vlada Peneva Daniela Pilarska Yordan Uzunov Anna Ganeva Gabriele Jovtchev Milena Nikolova View More