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Michelle van der Merwe

Lecturer
Department of Marketing Management
University of Pretoria
South Africa

Professor Business and Management
Biography

She has done Mcom in business managemnt from University of south africs and Dcom in marketing managemnt from University of pretoria. She now is appointed in University as a lecturer in marketing management department.

Research Intrest

Her research focuses on Switching behaviour, Customer loyalty / retention and consumer trust.

List of Publications
Van der Merwe MC, Grobler AF, Strasheim A, Orton L. Getting young adults back to church: A marketing approach. HTS Teologiese Studies/Theological Studies. 2013;69(2).

Global Scientific Words in Business and Management

Experts in South Africa
Jack Jonck Oludayo, O. Olugbara Suren Singh Kugen Permaul Tukayi Kudanga Feroz Mahomed Swalaha Viresh Mohanlall Nokuthula Mchunu John Mellem K Bisetty Akbar Fassihi René Smith John Nash Stuart Weeks Joy Owen Shankar Aswani Patricia C. Henderson Michelle Cocks Chris de Wet Penelope Bernard Robin Palmer Brett Pletschke‌ Ozlem Tastan Bishop G.M. Watkins Joyce Sewry View More