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Meng-Mei (Maggie) Chen

Assistant Professor
Marketing
Hotel school of Lausanne
Switzerland

Professor Business and Management
Biography

Dr. Meng-Mei (Maggie) Chen is an Assistant Professor at Ecole Hôtelière de Lausanne, her hospitality working experiences includes working as a financial analyst for a casino, night auditor and front office manager in hotels, and sales in a travel agency.

Research Intrest

Online distribution, channel management, consumer behavior, online consumer behavior, mobile commerce, digital marketing, hotel industry, SME, branding, sustainability, cause marketing, channel optimization, international tourism, tourism marketing

List of Publications
Chen M, Varini K, Holleran J (2004) Using subject matter experts to promote e-learning at EHL: An action learning approach.
Chen M, Downing D (2006) Using simulations to enhance students’ learning in management accounting.
Chen M, Jones P (2011) Factors determining hotel selection: online behavior by leisure travellers.
Chen M, Murphy H (2013) An investigation of the use of mobile devices on pre-purchase information seeking.
Chen M, Murphy H (2013) The multiple effects of review attributes on hotel choice decisions: a conjoint analysis study.

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Vladimir Katanaev Marie-Christine Broillet Abhishek Mitra Alberto Toso MARCO ADAMINA AEBERSOLD URSULA Andrea Rinaldi AMSTUTZ RUTH ARNALDI URSULA Dr. Kirsten Herger Murodzhon Akhmedov Prof. Heinz Hofer Luciano Cascione Brack W. Hale HOTTINGER URSULA Patrick Della Croce HOFER THOMAS Ivo Kwee Erich Prisner Roberto Cordon Morris Mottale Bernd Bucher Alberto Arribas Carmena Marita Zoma Giuseppina Carbone View More