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Melanie Wiese

Associate Professor
Department of Marketing Management
University of Pretoria
South Africa

Professor Business and Management
Biography

She has done PhD in Marketing from University of pretoria & is an associate professor there itself in the department of marketing management.

Research Intrest

Her research interest is in Consumer decision-making and Higher Education Marketing.

List of Publications
Wiese M, Lauer J, Pantazis G, Samuels J. Social networking experiences on Facebook: A survey of gender differences amongst students. Acta Commercii. 2014 Dec 11;14(1):7-pages.
Makhitha KM, Wiese M, Van Heerden G. Informing craft producers in South Africa: Improving visibility and product availability through market communication. Communicare: Journal for Communication Sciences in Southern Africa. 2014 Dec 1;33(2):1-24.
Mashaba N, Wiese M. Black middle class township shoppers: a shopper typology. The International Review of Retail, Distribution and Consumer Research. 2016 Jan 1;26(1):35-54.

Global Scientific Words in Business and Management

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