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Margarita Cruz

Assistant Professor
Strategy and Entrepreneurship
Hotel school of Lausanne
Switzerland

Professor Business and Management
Biography

Dr. Margarita Cruz is an Assistant Professor at Ecole Hôtelière de Lausanne, he has received PhD Economics from Università della Svizzera Italiana. She has received awards for her research like Barry Richmond Award-2007, Swiss National Science Foundation – Doctoral Mobility Fellowship, Norwegian State Educational Scholarship.

Research Intrest

Authenticity and geographical communities on entrepreneurship, The entrepreneurial seizing of opportunities after technological changes, Performance feedback and organizational identity

List of Publications
Cruz M, Beck N, Wezel FC (2017) Grown Local: Community Attachment and Market Entries in the Franconian Beer Industry. SAGE journals.

Global Scientific Words in Business and Management

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