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Liezl-Marié Kruger

Senior Lecturer
Department of Marketing Management
University of Pretoria
South Africa

Professor Business and Management
Biography

She has done Mcom & PhD in marketing management from NWU. Currently she works in University of pretoria as Senior Lecturer.

Research Intrest

Her research focuses on marketing management.

List of Publications
Kruger LM, Mostert P, De Beer LT. Relationship intention and satisfaction following service recovery: The mediating role of perceptions of service recovery in the cell phone industry. South African Journal of Economic and Management Sciences. 2015;18(4):608-28.
Kruger L. Personality dimensions and service failure severity: A cross-sectional study in the cellular industry. Southern African Business Review. 2016;20(1):159-82.

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