Laureane du Plessis

Lecturer
Department of Marketing Management
University of Pretoria
South Africa

Biography

She did Bcom (Hons) and Mcom in marketing management from Cum Laude.

Research Intrest

Her research lies in Consumer behaviour, Marketing communication and Non-profit marketing.

List of Publications
du Plessis L, Petzer DJ. The attitudes of donors towards non-profit organisations (NPOs) in Gauteng, South Africa: A generational perspective. African Journal of Business Management. 2011 Nov 30;5(30):12144.
Du Plessis L, Petzer DJ. The supporting behaviour of generations towards non-profit organisations in Gauteng. Acta Commercii. 2011 Jan 1;11(1):269-84.

Global Scientific Words in Business and Management