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Lau Geok Theng

Assoc Professor
Marketing
National University of Singapore
Singapore

Professor Business and Management
Biography

Associate Professor of Marketing, National University of Singapore, 2000 - current, Senior Lecturer in Marketing, National University of Singapore, 1994 - 1999, Lecturer of Marketing, National University of Singapore, 1990 - 1993, Senior Tutor in Marketing, National University of Singapore, 1984 - 1989

Research Intrest

Business-to-business Marketing, Supply Chain Management, Purchasing Management

List of Publications
The Influence of Task Characteristics and Job Related Characteristics on Retail Salespeople Selling Orientation, with Huang Siew Bin (1999), Journal of Retailing and Consumer Services, Vol 6, 147-156
Purchase-Related Factors and Buying Center Structure, with Phua Chan Lei and Mark Goh (1999), Industrial Marketing Management, Volume 28, Issue 6, Pages 573–587
Hewlett Packard Company in Vietnam, (2000), Case Research Journal, Vol 20, Issue 2, 115-138
Buyer-Seller Relationships in the PCB Industry, with Goh, Mark, GOH KENG HOCK, MARK and LAU GEOK THENG (2005), Supply Chain Management: An International Journal, Vol. 10, No. 4, 302-312

Global Scientific Words in Business and Management

Experts in Singapore
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