Senior Lecturer
Marketing
National University of Singapore
Singapore
Senior Lecturer of Marketing, National University of Singapore, 2013 - current, Senior Lecturer, University of Newcastle, Singapore, 2007 - 2012, Adjunct Lecturer, Singapore Management University, 2007 - 2012, Assistant Professor, University of New South Wales Asia, 2007, Lecturer, National University of Singapore, 2006
Understanding How Businesses Work (undergraduate, flipped classroom format)  Asian Markets and Marketing Management (undergraduate, MBA)  Consumer Behavior (undergraduate, MBA, executive MBA, flipped classroom format)  Principles of Marketing (undergraduate, MBA)  Advertising and Promotional Management (undergraduate)  Retail Management and Entrepreneurship (undergraduate)  Services Marketing (undergraduate, executive teaching)