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K.J. (Karel Jan) Alsem

Assistant Professor
Economics and Business
University of Groningen
Netherlands

Professor Business and Management
Biography

K.J. (Karel Jan) Alsem, Assistant Professor, Faculty of Economics and Business Marketing, Nettelbosje 2, 9747 AE Groningen, The Netherlands. Expertise in Branding, Marketing Communication, Marketing Strategy, Marketing Planning, Marketing for care organizations.

Research Intrest

Marketing, Management.

List of Publications
Alsem, K. J., & Klein Koerkamp, R. (2011). 12 Merken, 13 Ongelukken. (1 ed.) Groningen: Noordhoff Uitgevers.
Alsem, K. J., & Klein Koerkamp, R. (2012). Zorg met liefde en lef: Stappenplan voor zorgmarketing. (1 ed.) Groningen: New Publishers.
Alsem, K. J. (2013). Strategische marketingplanning. (6 ed.) Groningen: Noordhoff Uitgevers.
Alsem, K. J., & Kostelijk, E. (2016). Merkpositionering. (1 ed.) Groningen: Noordhoff Uitgevers.
van Helden, J., & Alsem, K. J. (2016). The Delicate Interface between Management Accounting and Marketing Management. Journal of Accounting and Marketing, 5(3), 1-5. [1000179]. DOI: 10.4172/2168-9601.1000179

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