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Junhong CHU

Assoc Professor
Marketing
National University of Singapore
Singapore

Professor Business and Management
Biography

PhD, Marketing, University of Chicago, 2006, MBA, University of Chicago, 2006, BA, Economics, Beijing University, 1991

Research Intrest

Channel Management, Classical And Bayesian Modeling, Consumer And Firm Behavior, E-business, High Tech Markets, Network Effects, Retail Competition, Social Interactions And Networking, Structural Modeling

List of Publications
Quantifying Cross and Direct Network Effects in Online C2C Platforms, with Manchanda Puneet (2016), Marketing Science, 35(6), 870-893
Clicks and Bricks: Optimal Marketing Channels for a Durable Goods Firm, with Xiong Yu, Yan Wei and Xiong Zhongkai (2017), European Journal of Operational Research

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