Assistant Professor
Strategy
Hotel school of Lausanne
Switzerland
Dr. Inès Blal is an Assistant Professor at Ecole Hôtelière de Lausanne, she received her PhD in the field of Strategic Management for the Hospitality Industry from Virginia Polytechnic and State University and she has also published many papers in various prominent journals.
Strategic Investments in the Hospitality industry, Business models in the Hospitality industry, Environmental Scanning, Performance metrics for the Hospitality industry