Iman Mohamed Mohamed Zahra

Assistant Professor
Mass Communication
Sultan Qaboos University
Oman

Biography

Dr. Iman Mohamed Mohamed Zahra is a Public Relations & Advertising Assistant Professor

Research Intrest

Public Relations, Advertising, Integrated Marketing Communications, Branding,  Intercultural Communication Studies

List of Publications
"Integrated Marketing Communications practice in Egypt", United Nations Educational, Scientific and Cultural Organisation (UNESCO) Special Publication in tribute of "Half a Century of Communication Research in Egypt: Current and Future Trends", 2011
" PR Research in The Arab World: Historical Overview and Futuristic Perspectives with a special focus on PR research status in The Sultanate of Oman ", publishing in progress.
"Integrated Marketing Communications(IMC): A Comparative study of Arabic and International Research Literature With a Special Focus on The Sultanate of Oman",publishing in progress