Hamed M. Shamma is an associate professor of marketing at the School of Business at The American University in Cairo (AUC). He received his PhD in Marketing from George Washington University in 2007), his master's in business administration, with a specialization in marketing and international business from AUC in 2002, and his Bachelor of Arts in business administration, with a specialization in marketing from AUC in 1999. Shamma's research interests are in the areas of corporate marketing, strategic brand management and customer relationship management. He specializes in examining corporate-level issues about organizations. This includes: corporate reputation, corporate branding, corporate image, corporate reporting and corporate performance. He is also a reviewer for the Journal of International Marketing, European Journal of Marketing, American Marketing Association Annual Conference and Society for Marketing Advances Annual Conference. He is currently a member of the International Advisory Board for the Second International Congress on Pervasive Computing and Management (ICPCM) 2009. Shamma has extensive corporate experience at Mobinil, a subsidiary of Orange, a leading telecommunications service provider and Egypt’s leading mobile service operator. He was involved with corporate performance valuation which included developing the company’s balanced scorecard and corporate key performance indicators and assessing the performance of the company on a regular basis.

Corporate Reputation, Strategic Brand Management, Corporate Social Responsibility, Marketing of Public Policy, Marketing e-Government, Stakeholder Behavior, Services Marketing, Customer Relationship Management (CRM), Entrepreneurial Orientation, Marketing Orientation