Find Experts

Experts in Business and Management
Gerhard J. Barone Dr. Hanumant Yadav Jack Jonck DOÄžANAY, Mehmet Mete Bernardo Balboni G. Eddy Birrer Cem Behar Bin Ke Cengiz Kallek Michael Frese Engin Akarli Andrew M. Brajcich Robert Lee Ensar Gul Irene Elisabeth De Pater RUOLIAN FANG REMUS ILIES Geraldo Cerqueiro Timothy G. Coville Ghee Soon Lim View More
Grace Ying HO

Assistant Professor
Business Administration
University of Macau
Macao

Professor Business and Management
Biography

Grace Ying HO currently working as an assistant professor at University of Macau. She received her Ph.D. in Marketing from The Chinese University of Hong Kong.

Research Intrest

Consumer Behavior, Service Marketing, Cross-cultural Marketing, Affect and Emotion

List of Publications
Ho, Ying and Kam-hon Lee (2007), China Marketing, in Handbook of Research on Asian Business, Henry Wai-chung Yeung, Ed., Edward Elgar, p.182-207(Invited).
Ying Ho, Yu-ho Chung and Kin-nam, Lau (2010), Unfolding Large-scale Marketing Data, International Journal of Research in Marketing, Vol. 27, Issue 2, pp. 119-132.
Chan, N.C., Ho, Y. (02/2017). The role of regulatory focus and goal progress on goal-directed consumption behaviors. Journal of Consumer Marketing, 34(2). pp. 147-155.

Global Scientific Words in Business and Management

Experts in Macao
OLIVIER CHARMEIL Matthew McLoughlin jesus benavides Lyle Van Horn Joseph Clisby Dr. Ninfa M. Saunders Charles A. Cary Nicholas Giordano Dr. Calvin M. Johnson Saul Mofya Dr. Seyoum Gelaye Dr. Louis A. Martin-Vega S. David Mitchell Laura Perry Johnson Candace Barnett Cathy Cox Leah Aiken Dr. Timothy Grant Tracy McGrane Sara Walls David W. Mckinney Jian J Hua Hning Wahyu Wicaksono Dr. David Kent Dr. Cheryl Jones View More