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Gené van Heerden

Senior Lecturer
Department of Marketing Management
University of Pretoria
South Africa

Professor Business and Management
Biography

She has done PhD in Industrial marketing from Logistics Lulea University of Technology, Sweden.

Research Intrest

Her research focus is on Customer Engagement in the digital environment, Marketing Communication in New Media and Collaborating in New Media.

List of Publications
Jordaan Y, Van Heerden G, Jordaan AC. A second-best solution to higher education challenges. South African Journal of Higher Education. 2014 Jan 1;28(4):1269-82.
Makhitha KM, Wiese M, Van Heerden G. Informing craft producers in South Africa: Improving visibility and product availability through market communication. Communicare: Journal for Communication Sciences in Southern Africa. 2014 Dec 1;33(2):1-24.

Global Scientific Words in Business and Management

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