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E.P.M. (Evelien) Croonen

Assistant Professor
Economics and Business
University of Groningen
Netherlands

Professor Social and Political Sciences
Biography

E.P.M. (Evelien) Croonen, Assistant Professor, Faculty of Economics and Business Innovation management & Strategy, Nettelbosje 2, 9747 AE Groningen, The Netherlands.Expertise Franchising, Small Business Strategy and Management, Innovation, Entrepreneurship.

Research Intrest

Management, Economics, General.

List of Publications
Brand, M., Croonen, E. P. M., & Welsh, D. H. B. (2016). Successfully managing chain-wide transformational change. Organizational Dynamics, 45(2), 94-103. DOI: 10.1016/j.orgdyn.2016.02.003
Croonen, E., Grünhagen, M., & Wollan, M. (2016). Best fit, best practice, or stuck in the middle? The impact of unit ownership on unit HR performance in franchise systems. International Entrepreneurship and Management Journal, 12(3), 697-711. DOI: 10.1007/s11365-015-0363-6
Croonen, E. P. M., Brand, M. J., & Huizingh, E. K. R. E. (2016). To be entrepreneurial, or not to be entrepreneurial? Explaining differences in franchisee entrepreneurial behavior within a franchise system. International Entrepreneurship and Management Journal, 12(2), 531-553. DOI: 10.1007/s11365-014-0352-1
Croonen, E., & Broekhuizen, T. (2017). How do franchisees assess franchisor trustworthiness. Journal of Small Business Management.
Brand, M. J., Croonen, E. P. M., & Leenders, R. T. A. J. (2017). Entrepreneurial networking: a blessing or a curse? Differential effects for low, medium and high performance franchisees. Small Business Economics. DOI: 10.1007/s11187-017-9895-1
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