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Gerhard J. Barone Dr. Hanumant Yadav Jack Jonck DOÄžANAY, Mehmet Mete Bernardo Balboni G. Eddy Birrer Cem Behar Bin Ke Cengiz Kallek Michael Frese Engin Akarli Andrew M. Brajcich Robert Lee Ensar Gul Irene Elisabeth De Pater RUOLIAN FANG REMUS ILIES Geraldo Cerqueiro Timothy G. Coville Ghee Soon Lim View MoreDR. ODE AMAIZE
Professor of Marketing Communications
Department of Marketing and Marketing Communications
American University in Dubai
United Arab Emirates
Dr. Ode Amaize rejoined AUD in 2014 as Professor of Marketing Communications. He is a Fulbright Scholar whose teaching, research, and consulting interests are in media planning, creative advertising, cultural branding, teaching marketing and advertising through literature, and consumer behavior in the arts. He is also an international concert and recording artist. A published and teaching-award professor. He advised the World Champion Team of the American University in Dubai in the 2008 International Advertising Association's (IAA) InterAd XII Competition. In 2014, he initiated and proposed the AUD Reading Across Campus Program, which was inaugurated fall 2015 under the auspices of the Provost. Dr. Amaize recently charged his students with the task of branding the humanities as espoused by Douglas B. Holt in How Brands Become Icons –Principles of Cultural Branding (2004) and asked them to identify methods of reaching different publics in Franz Kafka’s The Metamorphosis (1915).
Advertising-Marketing-Psychology, Radio-TV-Film