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Experts in Business and Management
Gerhard J. Barone Dr. Hanumant Yadav Jack Jonck DOÄžANAY, Mehmet Mete Bernardo Balboni G. Eddy Birrer Cem Behar Bin Ke Cengiz Kallek Michael Frese Engin Akarli Andrew M. Brajcich Robert Lee Ensar Gul Irene Elisabeth De Pater RUOLIAN FANG REMUS ILIES Geraldo Cerqueiro Timothy G. Coville Ghee Soon Lim View MoreDr. Elissar Toufaily
Associate Professor of Marketing
Department of Marketing and Marketing Communications
American University in Dubai
United Arab Emirates
Elissar Toufaily joined AUD in September 2015 as Associate Professor of Marketing. She teaches courses related to marketing research, business research and quantitative data analysis. Elissar has published several scientific articles, conference proceedings and research papers in international journals such as the Journal of Business Research, International Journal of Bank Marketing, Journal of Financial Services Marketing, Journal of Retailing and Consumer services, and Services industries Journal. She received different awards related to her research and teaching. Her consulting and research work is related to Omni-channel consumers, multichannel retailing, CSR and mix communication as well as online consumer behavior in the financial and tourism industries.
Business Administration, Accounting and Finance