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Gerhard J. Barone Dr. Hanumant Yadav Jack Jonck DOÄžANAY, Mehmet Mete Bernardo Balboni G. Eddy Birrer Cem Behar Bin Ke Cengiz Kallek Michael Frese Engin Akarli Andrew M. Brajcich Robert Lee Ensar Gul Irene Elisabeth De Pater RUOLIAN FANG REMUS ILIES Geraldo Cerqueiro Timothy G. Coville Ghee Soon Lim View MoreDR. DENNIS LEE
Chair of Marketing and Marketing Communications, A
Department of Marketing and Marketing Communications
American University in Dubai
United Arab Emirates
Professor Lee's work experience and research are in the areas of information technology and marketing. Prior to entering academia, he worked for over ten years as a consultant and manager, for MNCs throughout the Asia-Pacific and Oceania regions. He teaches at the undergraduate and graduate levels. His primary research interest is in the area of Mobile Phone Marketing, an emerging area of research that combines principles of marketing with that of technological innovation. His research has been published in international publications and journals such as Encyclopedia of Mobile Computing and Commerce, Handbook of Research on Mobile Marketing Management, International Journal of Sport Management and Marketing, Journal of Global Marketing, and the International Journal of Mobile Marketing. Other areas of research include: Advertising, Consumer Behavior, Promotion, and Internet Marketing.
The area of Mobile Phone Marketing, An emerging area of research that combines principles of marketing with that of technological innovation