1984-89: Studied Social and Commercial Communication at the University of Arts in Berlin; obtained Diploma in Communication Studies, 1989-94: Academic research assistant at the Institute for Social and Commercial Communication at the University of Arts in Berlin; specialist field – Communication Planning, 1993: Awarded doctorate (Dr. Phil) at the University of Arts in Berlin, 1990-95: Head of Marketing Communication and Conceptual Design at the company K/Plex Konzepte für Kommunikation GmbH in Berlin (today Plex Group), 1996-2005: Professor of Commercial Communication at the College of Anhalt (FH), University of Applied Sciences, Bernburg campus - Economics Faculty, since 1995: Freelance consultant in Marketing and Communication, since 2001: Member of the board of the DWG, (German Society for Marketing Science), in Bonn; President from 2001 to 2005, since 2002: member of advisory board of the ICW, (International Centre for Marketing and Media Research), in Hamburg, since April 2005: Professor of Marketing at Berlin School of Economics and Law

Evaluation of marketing communication tools, Consulting on questions of brand communication, Concepts of experience-oriented marketing communication, Focus on print-media, telecommunications and automotive industries