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Cindy (Yoonjoung) Heo

Assistant Professor
Revenue Management
Hotel school of Lausanne
Switzerland

Professor Business and Management
Biography

Dr. Cindy (Yoonjoung) Heo is an Assistant Professor at Ecole hôtelière de Lausanne, she has received PhD in Business Administration from Temple University. And she has published many papers in various prominent journals.

Research Intrest

Revenue Management, tourism and hospitality industries including hotels, restaurants, and travel agencies

List of Publications
Kim, S., Kim, S., & Heo, C. Y., Assessment of TV drama/film production towns as a rural tourism growth engine. Asia Pacific Journal of Tourism Research (in press).
Kang, K. H., Laura, S., Heo, C. Y., & Lee, S. (2012). Consumers’ willingness to pay for green initiatives of the hotel industry. International Journal of Hospitality Management, 31(2), 564-572.
Lee, S., Koh, Y., & Heo, C. Y. (2011). Internationalization of U.S. publicly traded restaurant companies: Transaction cost economics perspective. Tourism Economics. 17(20), 465-471.
Heo, C. Y., & Lee, S. (2010). Customers’ perceptions of demand-driven pricing in revenue management context: Comparisons of six tourism and hospitality industries. International Journal of Revenue Management, 4(3/4), 382-402.
Lee, H., Hyun, S., & Heo, C. Y. (2010). Examining a model of website loyalty formation in the hospitality industry. Journal of Tourism and Leisure Research, 22(4), 483-501.
Hyun, S., & Heo, C. Y. (2010). Word of mouth formation in the chain restaurant industry. Journal of the East Asian Society of Dietary Life, 20(4), 606-618.
Lee, S., & Heo, C. Y. (2009). Corporate social responsibility and customer satisfaction among US publicly traded hotels and restaurants, International Journal of Hospitality Management, 28(4), 635-637.
Heo, C. Y., & Lee, S. (2009). Application of revenue management practices to the theme park industry, International Journal of Hospitality Management, 28(3), 446-453.
Su. M., Heo, C. Y., & Leung, D., Hotel employees’ perception of the Statutory Minimum Wage Policy in Hong Kong. Asia Pacific Journal of Tourism Research (in press).
Choi, M., Heo, C. Y., & Law, R. Progress in shopping tourism. Journal of Travel & Tourism Marketing (Accepted).
Heo, C. Y., Lee, S., Mattila, A. & Clark, H. (2013). Restaurant revenue management: Do perceived scarcity of capacity in a restaurant and price difference matter? International Journal of Hospitality Management, 35, 316–326.
Heo, C. Y., & Lee, S. (2011). Influences of consumer characteristics on fairness perceptions of revenue management pricing in the hotel industry. International Journal of Hospitality Management, 30(2), 243-251.
Xuan Lorna Wang, Cindy Yoonjoung Heo, Zvi Schwartz, Patrick Legohérel & Frédéric Specklin (2015): Revenue Management: Progress, Challenges, and Research Prospects, Journal of Travel & Tourism Marketing.
Cindy Yoonjoung Heo (2016) “Exploring group-buying platforms for restaurant revenue management,” International Journal of Hospitality Management, 52, 154–159.
Lorenzo Masiero, Cindy Yoonjoung Heo, and Bing Pan, “Determining guests’ willingness to pay for hotel room attributes witha discrete choice model ,” International Journal of Hospitality Management, 49 (2015), pp. 117–124.

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