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Prof. Dr. Mohammad Sadik Badawy Prof. Dr. Noha Ali Muhammad Dr. shahesta ahmed osama ghally Prof. Dr. Karim Ahmed Fathy Dr. Magdy Mostafa Ahmed Prof. Dr. Shadia Abd Al Aziz Mohamed Prof. Dr. Mai Hassan Ahmed Desouki Dr. Heba Ahmed Abd Al Azeem Prof. Dr. WALID KHALED Prof. Dr. Saied Mohamed Ibrahim Dr. Rehab EL-saeed EL-sherbeeny Ahmad Ma Dr. Bassam Ahmed Nabil Dr. Howida Abdel-aleem Fouda Prof. Dr. Radwa Muhammad Yahia Bhagawan G. Kulkarni Ana Paula Fantini ELAINE YUEN Pratik Vakhariya Hemant Toshikhane Gaurav J Patel View More
CHEN, Kuan Chou, Kenneth

Assistant Professor
Physical education
Hong Kong Baptist University
Hong Kong

Professor Physicaltherapy and Rehabilitation
Biography

Ph.D. in Sport Management, University of Georgia, USA M.Sc. in Sport Management, University of Florida, USA M.Ed. in Sport Pedagogy, Taipei Physical Education College, Taiwan M.Sc. in Biology, Tunghai University, Taiwan B.Sc. in Biology, National Taiwan Normal University, Taiwan

Research Intrest

Sport Marketing

List of Publications
Chen, K. K. and Zhang, J. J. (2011). Examining consumer attributes associated with collegiate athletic facility naming rights sponsorship: Development of a theoretical framework. Sport Management Review, 14(2), pp. 103-116.
Chen, K. K. and Zhang, J. J. (2012). To name it or not name it: Consumer perspectives on facility naming rights sponsorship in Collegiate Athletics. Journal of Issues in Intercollegiate Athletics, 5, pp. 119-148.
Yu , H. S., Zhang, J. J., Kim, D. H., Chen, K. K., Min, S. D., & Huang, H. (2014). Service Quality, Perceived Value, Customer Satisfaction, and Behavioral Intentions among Elderly Consumers at a Sport and Fitness Center. Social behavior and personality, 42(5), 752-768.
Experts in Hong Kong
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