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Chanthika PORNPITAKPAN

Associate Professor
Business Administration
University of Macau
Macao

Professor Business and Management
Biography

Chanthika PORNPITAKPAN received her Bachelor's degree fom Chulalongkorn University, Thailand and Master from Sasin Graduate Institute of Business Administration of Chulalongkorn University. She earned her Ph.D. from The University of British Columbia, Vancouver, Canada.

Research Intrest

Services marketing, Cross-cultural consumer behavior, Personality assessments, Cultural adaptation in doing business, Advertising effects, Persuasion, Consumers’ information processing, Packaging effects

List of Publications
Pornpitakpan, Chanthika, Qiuling Li, and Siu Fong Isabel Fu (2017), “A Gender-Focused Review of the Effect of Message Source Attractiveness on Persuasion: Implications for Marketers and Advertisers,” Communications: European Journal of Communication Research, 42(2), 195-237. DOI 10.1515/commun-2017-0016.
Pornpitakpan, Chanthika, Yizhou Yuan, and Jie Hui Han (2017), “The Effect of Salespersons’ Retail Service Quality and Consumers’ Mood on Impulse Buying,” Australasian Marketing Journal, 25(1), 2-11. DOI: 10.1016/j.ausmj.2016.12.003.

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