Professor
Department of Business and Economics
Berlin School of Economics and Law
Germany
"1989–1994: Studying Business Administration at the University of Siegen. 1998: PhD in Business Administration at the University of Siegen, Germany (summa cum laude). 2003: Post-Doctorate (i.e., „Habilitation“) in Business Administration (2003), University of Siegen, Germany. 2002–2004: Visiting Professorships at the University of Paderborn. 2006–2010: Associate Professor („DAAD-Langzeitdozent“) at the Marmara University Istanbul, Turkey. since 2005: Lecturer in the Master programme “Brand Management” at the University of Applied Science Lucerne, Switzerland. since 2008: Program Manager „Marketing“ and Lecturer in the Executive MBA-Program „Business Integration” at the University of Wurzburg. "
Business Administration