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BA Lubbe

Head of Department
Department of Tourism Management
University of Pretoria
South Africa

Professor Business and Management
Biography

She hold the position of HOD in UP, SA since 2013. In her career she has received 2013 NRF Rated Researcher C3 status and 2006 Laureate Award for Education Innovation ―for an exceptional contribution made towards education innovation at the University of Pretoria.

Research Intrest

Her Research interest involves Corporate Travel, Air Transport in Tourism and Tourism Distribution.

List of Publications
Muhoho-Minni P, Lubbe BA. The role of the media in constructing a destination image: the Kenya experience. Communicatio. 2017 Jan 2;43(1):58-79.
McGladdery C, Lubbe B. Rethinking educational tourism: proposing a new model and future directions. Tourism Review. 2017 Jul 7(just-accepted):00-.
McGladdery CA, Lubbe BA. International educational tourism: Does it foster global learning? A survey of South African high school learners. Tourism Management. 2017 Oct 31;62:292-301.
Lubbe BA, du Preez EA, Douglas A, Fairer-Wessels F. The impact of rhino poaching on tourist experiences and future visitation to National Parks in South Africa. Current Issues in Tourism. 2017 Jun 28:1-8.

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