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Arien Strasheim

Associate Professor
Department of Human Resource Management
University of Pretoria
South Africa

Professor Business and Management
Biography

Her highest degree is PhD (2008) in the field of Management from University of the Witwatersrand. She works in University of Pretoria as Associate Professor.

Research Intrest

Her focus is on Business Statistics, Research Methodology & Services and Advanced Marketing.

List of Publications
Conradie N, Van Zyl C, Strasheim A. What inspires birders to migrate South towards Africa? A quantitative measure of international avitourist motivation. Southern African Business Review. 2013;17(1):128-67.
Van der Merwe MC, Grobler AF, Strasheim A, Orton L. Getting young adults back to church: A marketing approach. HTS Teologiese Studies/Theological Studies. 2013;69(2).
Goneos-Malka A, Strasheim A, Grobler AF. Conventionalists, Connectors, Technoisseurs and Mobilarti: Differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers. Journal of Retailing and Consumer Services. 2014 Nov 30;21(6):905-16.

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