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Adelle Xue Yang

Assistant Professor
Marketing
National University of Singapore
Singapore

Professor Business and Management
Biography

Ph.D., Marketing, The University of Chicago Booth School of Business, 2016, M.S., Management, Shanghai Jiao Tong University, 2009, B.S., Statistics, East China Normal University, 2006

Research Intrest

Consumer Behavior, Consumer Psychology, Judgment And Decision-making, Social And Dynamic Decision-making, Consumer Welfare

List of Publications
The Supremacy of Singular Subjectivity, with Christopher K. Hsee, Yi Liu and Li Zhang (2011), Journal of Consumer Psychology, 21, 393-404
The Foresight Effect: Local Optimism Motivates Consistency and Local Pessimism Motivates Variety, with Urminsky Oleg (2015), Journal of Consumer Research, 42(3), 361-377
Idleness Aversion and the Need for Justifiable Busyness, with Hsee, Christopher K. and Liangyan Wang (2010), Psychological Science, 21, 926-930

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