Mr. Fahs began his optical career in 1986 when he joined LensCrafters, then a regional optical chain of less than 100 stores. When he left LensCrafters 10 years later it was the largest optical chain in the world. At LensCrafters Reade led advertising, strategy, and new product development. Under his leadership, LensCrafters saw the successful launch of new products such as Featherwates, Duralens, Flexon and Rx Sun, as well as the first television ad-campaign for parent company Luxottica. Mr. Fahs devotes himself to an ecosystem of charities that help to make eyeglasses available and affordable to underserved populations around the world. He is the Chairman of the Board of VisionSpring, a social enterprise that works to ensure affordable access to eyewear, everywhere; and he is also an active board member of RestoringVision.org, a nonprofit that provides millions of readers and sunglasses via mission trips to those who would otherwise not have access to eyewear. Mr. Fahs also co-founded Frames for the World, a nonprofit that provides new eyeglass frames to clinics in Latin America for them to use in their work with underserved communities. Mr. Fahs also serves on the boards of Ditto Technologies, Inc. (a high-tech optical start-up), Affordable Care, Inc. (a low-cost dental provider), and Atlanta's Alliance Theatre.

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