Rahul Som

Brand Insights Lead
Medical
 Novartis
India

Business Expert Pulmonology
Biography

11 years of experience in Pharmaceutical research, consulting, business planning & strategy, having learning’s from experiences of being within a pharmaceutical company and as an external partner

Research Intrest

Commercial Research & Analytics: Pricing, budget planning, Business analytics, Primary Market Research, Competitive Intelligence, Demand Forecasting, Portfolio planning (Business development & licensing) • Marketing strategy: Creation of brand strategies, marketing plans, Brand Insights, Strategic planning, analyze market structure and segments • Therapy area and brand consulting: Experience in supporting medium term projects (2-6 months) for launch, growth, emerging market entry, mergers & acquisitions • Project management: Project planning & execution, experience of working across cross functional teams (Medical, Regulatory, Pricing & market access)