Priska Diaz, age 38, Founder and CEO of Bittylab®, is a designer from the inside out. She throws all limits and standards out the window and starts with a clean canvas to provide solutions with a sleek edge that leads her to the never-ending growth as a designer and individual. It’s this platform through which Bittylab® and the BARE® Air-free baby bottle was born! Priska moved to the United States from her native Peru at the age of 17. Her early educational focus on the arts led to a successful career as professional designer. Priska financed her college education by designing for small design studios and print shops. In 2000, she obtained her B.A. in Design with honors from the City University of New York. Before she officially graduated Priska accepted a Creative Director position at CUNY and ran the school’s design department for the next five years. In 2003, Priska received her Master of Science in Communications and Packaging Design from Pratt Institute. Since then Priska has worked for beauty giants like Avon and L’Oreal, and specifically in the position of Art Director in charge of the Garnier brand. During her career, Priska has been recognized for her commissioned work by local, national and international industry entities and publishers. Priska’s work in package design has received accolades from her peers and high profile executives in the beauty industry.  In 2010 and after two years of hands-on experience as a new mother, Priska recognized it was time to turn her attention to the baby industry and apply her design skills to create innovative products with real benefits for mothers and babies. Tickled by the challenge, Priska registered BITTYLAB, LLC in the state of New York in June of 2010 and just three years later officially launched her Bare® air-free baby bottles line!

She throws all limits and standards out the window and starts with a clean canvas to provide solutions with a sleek edge that leads her to the never-ending growth as a designer and individual. It’s this platform through which Bittylab® and the BARE® Air-free baby bottle was born!