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Gerhard J. Barone Dr. Hanumant Yadav Jack Jonck DOÄžANAY, Mehmet Mete Bernardo Balboni G. Eddy Birrer Cem Behar Bin Ke Cengiz Kallek Michael Frese Engin Akarli Andrew M. Brajcich Robert Lee Ensar Gul Irene Elisabeth De Pater RUOLIAN FANG REMUS ILIES Geraldo Cerqueiro Timothy G. Coville Ghee Soon Lim View MoreMaggie Taylor
Chief Executive Officer
Business and Management
ADDEDVALUE
Poland
Armed with a BA in Psychology from Brown University, Maggie began her professional study of behaviour in the famed Cellar of Macy’s Herald Square, which fuelled her passion for marketing and next role at VST, where she both produced and tested ads. Maggie then teamed up with Diagnostic Research where she partnered Marc Agostini in building DR into one of North America’s most creative communication’s research agencies. Shortly after joining WPP, Maggie led the business into a merger with Added Value, Icon Brand Navigation and Oracle Research. For the last 10 years Maggie has led the development of AV NA and is the brains behind Added Value’s Cultural Traction study.
Business and Management